If you want it done right…
Faced with the dilemma of a product that clearly stood out in a crowded field, a high risk proposition of ordering a significant quantity of an untested product or investing myself in the infrastructure, I had no choice but to figure out a way to make it myself.
In researching the products available and the processes I required I quickly came up with solutions, but they were equally large investments, well over $250k in equipment, that posed an equally significant risk.
So again, like all good startups, I started to look for a way to produce the initial product on a smaller scale. I started to find small, primarily manual devices that I could couple together that would enable me to perfect the process, have finished product to sample and god forbid, actually sell, and begin to share the vision and experience of Soda Joy with the world.